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UGC 使用者創作内容 (User-generated content), 即由粉絲或用戶創作任何形式的内容。當消費者在自己的社交媒體帖子中標 籤某個產品/品牌，或在其他平台撰寫他們對服務品質的評論， 品牌的網站或社交媒體亦可因此受益，不需製作成本地獲得增長的互動率及正向品牌意識。 利用UGC行銷的重要性 消費者平均每日花2小時在社交平台瀏覽朋友或使用者生產的圖像和資訊，相對品牌創造的專業媒體内容、他們更信賴UGC而且對它們更印象深刻。如品牌能把UGC使用得宜，它們可令品牌網店、產品頁面和促銷活動更充實並推動消費意欲。 UGC的好處 除了為品牌增加互動率和正向品牌意識，UGC更能帶來以下優勢 銷售額的增長（節日限定優惠、推廣活動，限時禮遇等） 提高消費者的品牌忠誠度並透過他們瞭解客群需要 改善SEO（搜尋引擎最佳化）排名及收穫更多洞察報告資訊 提升大衆對產品的信任感和認同感，繼而 推動消費意欲 建立真實且吸引的多元化視覺內容庫 品牌標籤(Branded Hashtags) 獨特的品牌和品牌活動標籤能有助加深大衆對品牌的認知，例如發起挑戰/競賽活動、或結合品牌理念相似的生活態度去創作的標籤。當越多用戶使用那些標籤，便能引起社群討論及關注、加深與使用者的互動。 例如Lululemon，它的品牌理念 重視幸福、強調自我價值。其後它創造了主題標籤 「 #TheSweatLife 」，邀請消費者分享穿著Lululemon瑜珈服飾運動的照片並標記此標籤。這些照片會被收集在Lululemon的官網上，展現一眾消費者和Lululemon共同挑戰極限的連結。除了「 #TheSweatLife 」，該活動還有其他標籤如 #wunderunder 和 #groovepant。當人們瀏覽這些主題標籤時更能自動導向相關產品頁面，讓選購過程變得更簡單直接。 品牌擴增實境濾鏡(Branded AR Filters) 受疫情影響，社交距離和隔離政策使人們難以到實體店試戴產品。透過Instagram限時動態的擴增實境濾鏡，品牌能虛擬穿戴產品後的效果，使用戶可隨時隨地體驗穿戴的效果、分享到社交媒體， 提升產品討論度和品牌傳播。 游戲化(Gamification) 透過游戲化，用戶的付出會被品牌認可和獎勵，繼而有較大動力去達成更多不同的目標。當用戶於社交媒體上分享他們的成就，例如積分、會...

With such a huge growth of 香港 KOL spread across many platforms in Hong Kong, it has become extremely difficult to choose the right KOL for your marketing needs. You want someone who exudes authenticity, engages with their audience, is relevant to them and matches your brand. There are just so many factors to consider before embarking on your digital marketing journey. Taking the time to do the research and finding the correct 香港 KOL might seem like a very time-consuming process, but it doesn’t have to be if you know exactly what you are looking for! To help alleviate some of your burdens, Popared’s KOL marketing platform app (香港網紅行銷平台) provides you with the ability to create your personalized 香港 KOL list to see the ranks of specific KOL (香港 KOL 排名) that you may want to engage for your digital marketing campaigns. CLICK HERE TO SIGN UP FOR FREE AND FIND THE RIGHT KOL FOR YOU! Here are 5 things we tell our clients to consider to choose the right KOL for their digital marketing campaigns:...

Social media is everywhere and this new age of marketing is all about Key Opinion Leaders – the influencer. Key Opinion Leaders (KOL) have loyal audiences that will follow and are trusted by their following on recommendations in terms of different products or services. The e-commerce entrepreneur, SMEs and large established brands can all leverage the power of the influencer to engage with and sway consumer decisions. With the average person seeing over 5,000 advertisements a day - companies have realized it is no longer enough to only have amazing, eye-catching content, but also need real people that consumers can connect with to promote. Who is a KOL? With a strong loyalty amongst their peers, these influencers become the experts in their own niches. Beauty, Lifestyle, Travelling, Health, Education, Singing, Dancing or Just Chatting become their domain where authenticity and aesthetics rule. Many of them may branch out into other niches but have one main theme they stick with. They b...

  Effective Brand Marketing on Xiaohongshu? Three Areas to Ponder Social media marketing has become a focal point for many brands looking to promote themselves and Xiaohongshu; a social media platform with a female user ratio of over 80% has quickly become fertile ground for brands looking to plant their seed. More and more brands have found success via the platform. For example, a Made-in-China skincare brand HomeFacialPro (HFP) founded in 2016 annual revenue scaled quickly to over $1 billion Renminbi (~ USD 145 million) in 2019. A big part of their marketing strategy involved using KOL marketing. From 2016 to 2018, HFP partnered with over 1,400 accounts to post over 6,000 sponsored content posts with estimated $100 million Renminbi spending on brand marketing campaigns. The ability of Xiaohongshu to drive traffic to brand websites acknowledged but how does a brand do this effectively on the platform to guarantee traffic. Moreover, at the end of 2019, the platform’s algorithm rule...