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每週新星排行榜又更新了！這星期的網紅新星同樣有芯駖、Winka和Gareth T.，另外還有Collar成員Candy、So Ching和Gao。Collar成軍短短半個月已經接下首個廣告代言，她們更是該品牌首位香港歌手代言人，而且成員中除了出道前已達100K IG粉絲人數的Marf和Day，另外幾位成員包括Ivy So、Candy、So Ching和芯駖近日都已經達到100K粉絲了，非常厲害！ Collar中年紀最小的成員王家晴Candy (IG: @candyw1219 (https://www.instagram.com/candyw1219/) )，憑著仙氣美貌一直人氣高企，雖然於《全民造星4》節目早期表現不穩，曾被批靠顏值入圍，但隨著節目發展，Candy的實力慢慢進步，令人刮目相看。Candy的IG粉絲人數於出道前有58K，剛出道一下子升至82K，現在更已經突破100K粉絲，至112K粉絲人數，粉絲互動率有18.92%，成為了S Rank的網紅，可見其人氣和表現都十分好！Candy於出道前已獲邀跟Gratus和Cocacola等品牌合作，近日亦跟Collar其他成員一同出席寶礦力水特的代言活動，品牌置入表現有35%，潛力無可限量。 【 圖片來源：IG @candyw1219 】 大熱入圍Collar的So Ching (IG: @soching_nat (https://www.instagram.com/soching_nat/) )，於節目播出期間憑穩定實力一直是女團的大熱門，雖然最终排名第六，不過亦成功以女團成員出道。So Ching出道前的IG粉絲人數已有69K，出道後其齊蔭少女造型更被大讚青春可愛，粉絲人數直升至91K，早前亦突破100K粉絲人數，現在已經有111K粉絲了！So Ching的粉絲互動率亦有18.25%，品牌置入表現更有111%之高，表現十分好，早前So Ching於訪問中透露最想接拍飲食類的廣告，各位飲食類的marketer可以多加考慮了！ 【 圖片來源：IG @soching_nat 】 Collar中擔任隊長的Gao（IG: @gagarieo (https://www.instagram.com/gagarieo/) ），自出道起便帶領眾成員頻頻出席各種活動和訪問，表現和對答得體大方，加上其IG...

With such a huge growth of 香港 KOL spread across many platforms in Hong Kong, it has become extremely difficult to choose the right KOL for your marketing needs. You want someone who exudes authenticity, engages with their audience, is relevant to them and matches your brand. There are just so many factors to consider before embarking on your digital marketing journey. Taking the time to do the research and finding the correct 香港 KOL might seem like a very time-consuming process, but it doesn’t have to be if you know exactly what you are looking for! To help alleviate some of your burdens, Popared’s KOL marketing platform app (香港網紅行銷平台) provides you with the ability to create your personalized 香港 KOL list to see the ranks of specific KOL (香港 KOL 排名) that you may want to engage for your digital marketing campaigns. CLICK HERE TO SIGN UP FOR FREE AND FIND THE RIGHT KOL FOR YOU! Here are 5 things we tell our clients to consider to choose the right KOL for their digital marketing campaigns:...

Social media is everywhere and this new age of marketing is all about Key Opinion Leaders – the influencer. Key Opinion Leaders (KOL) have loyal audiences that will follow and are trusted by their following on recommendations in terms of different products or services. The e-commerce entrepreneur, SMEs and large established brands can all leverage the power of the influencer to engage with and sway consumer decisions. With the average person seeing over 5,000 advertisements a day - companies have realized it is no longer enough to only have amazing, eye-catching content, but also need real people that consumers can connect with to promote. Who is a KOL? With a strong loyalty amongst their peers, these influencers become the experts in their own niches. Beauty, Lifestyle, Travelling, Health, Education, Singing, Dancing or Just Chatting become their domain where authenticity and aesthetics rule. Many of them may branch out into other niches but have one main theme they stick with. They b...

  Effective Brand Marketing on Xiaohongshu? Three Areas to Ponder Social media marketing has become a focal point for many brands looking to promote themselves and Xiaohongshu; a social media platform with a female user ratio of over 80% has quickly become fertile ground for brands looking to plant their seed. More and more brands have found success via the platform. For example, a Made-in-China skincare brand HomeFacialPro (HFP) founded in 2016 annual revenue scaled quickly to over $1 billion Renminbi (~ USD 145 million) in 2019. A big part of their marketing strategy involved using KOL marketing. From 2016 to 2018, HFP partnered with over 1,400 accounts to post over 6,000 sponsored content posts with estimated $100 million Renminbi spending on brand marketing campaigns. The ability of Xiaohongshu to drive traffic to brand websites acknowledged but how does a brand do this effectively on the platform to guarantee traffic. Moreover, at the end of 2019, the platform’s algorithm rule...